_edited_edited.png){kind=small}
Our ambition
We create the brands of tomorrow.
We develop them.
We'll give them to you.
Our ambition is to become the outsourced R&D department for major wine and spirits groups. We create promising, modern, and exciting concept brands in exceptional French terroirs. We establish them, develop them, and promote them in key markets. Then we sell them so they can benefit from your extensive reach.
Our method
Create
We start in the field, not in the office. We identify opportunities in exceptional, world-renowned terroirs and we truly design them! We work in short and direct circuits with local farmers and distillers as much as possible. We develop modern, premium brand concepts with a refined target. We don't just think about them; we launch them around ancestral know-how. Authenticity of the product, modernity of the positioning.
We don't copy, we innovate and it works.
Develop
3 to 6 years of methodical construction. We establish the brand in the markets, refine the positioning, and structure distribution. Gradual expansion with our priority partners. Influence and awareness are built step by step. We do all the work internally and with our partners: marketing, distribution, and business development until the brand reaches maturity and full performance.
No rush, just solid construction.
Cession
Established, successful brand with a proven track record: we're in discussions with operators. Our distribution partners, who invested with us in this development, share the profits from this sale. The more they pushed the brand in their market, the greater their share. Large groups acquire a mature asset with its ecosystem of partners. Our distributors' investment is transformed into capital: guaranteed ROI on their development efforts.
We are focusing on our other projects with the same partners to start the adventure together again.
MistralGin : We did it already !
_edited.jpg)
2019 - 2024 : 5 years of growth
Premium Provençal gin. From concept to sale in December 2024. Proof that it works: a brand that starts with an authentic French terroir and sets out to conquer the international market.
Our brands
Bartavelle is a handcrafted collection of flavoured gin, distilled with herbs and fruits from the South of France.
BARTAVELLE wants to follow all those who aspire
to happiness and enjoy quality time
with friends and family.
CINTU represents the strength of the Corsican
character as well as the typicity of this island : wines from native grape varieties, with racy, generous profiles,
CINTU follows those who love life. Those who dare the adventure to live unique and memorable times.